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Our maternity care system needs a stronger foundation and a friendlier front end.

The United States had a maternity care crisis even before COVID-19 changed everything. As we rebuild, health systems and other stakeholders face mounting challenges amid a drastically shifting landscape of care delivery and payment. Now more than ever we need solutions that provide safe, respectful, human-centered care—and access for everyone.

The problem is not that we don’t know what works. It’s that we have failed to invest in and scale up the models and practices that do. 

Let's change that.

We have enough evidence to know how to improve outcomes for mothers and babies and to reduce racial and ethnic disparities.

Primary Maternity Care has deep experience in models and practices that:

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Safely reduce cesarean rates

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Prevent preterm birth

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Improve mental and physical health

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Address social and behavioral determinants of health

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Coordinate care across the risk spectrum

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Reduce costs

Our Services

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 Strategy

Get ahead of an evolving landscape.

We help health systems and provider groups understand the evolving landscape of payment and accountability, and optimize their primary maternity care systems.


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Care Model Development

Integrate care processes that make a difference.

We provide tools and support to integrate birth centers, midwifery, maternity urgent care, digital and tele-health, home visits, and other care processes to improve access, outcomes, and value.


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Quality + Safety

Improve your outcomes and your culture.

We design and implement systems that improve outcomes, equity, and safety and that keep teams motivated to continuously improve.